Case study: National Jewelry Retailer
Designing and maintaining a new visual identity to create a distinct and readily-identified personality for the client
Professional-looking online store to cater to customer needs
Specially-built sliding bars help customers find the perfect diamond to create their own unique jewelry
Targeted online marketing design for video, e-newsletters and social media sites
Company Info
Charleston Alexander Diamond Importers is an established, national jewelry retailer and diamond importer. Charleston Alexander is the largest diamond importer of certified diamonds, engagement rings and fine jewelry for the Bethesda, Maryland, and Falls Church, Virginia, areas.
With such an incredible line of product and constantly growing clientele, the next logical step was to open up their line of inventory to a new market using online e-commerce and social media marketing campaigns.
Project Overview
The client approached us to take over the design and development of a new, up-to-date e-commerce site, coupled with online marketing using social media outlets to reach potential and current customers. We set forth reviewing the current site in an effort to utilize existing database and CMS technology, to combine with newer programming languages for the web.
The project forced us to examine jewelry industry standards and consumer expectations in building a complete, online search function and customized 'building' feature for consumers to create their own unique jewerly.
The create-your-own area utilizes sliding bars to allow visitors to narrow their search down in multiple categories to create the piece of jewelry that suits their needs. Other unique features of the search and commerce structure are the abilities to compare diamonds, create custom engagement rings and diamond studs, access to jewelry by world-renowned designers, and a diamond education area for visitors.
A special 'portal' page with information on upcoming in-store events, fan-based following for Twitter and Facebook and an online video gallery via YouTube gives visitors access to information, specials, news and tips only available to followers and site visitors.
Services Provided
Project Management; Web & Web Application Development; Social Media Creation & Monitoring; Web/Print & Graphics Design; Marketing Services