Business Reputation Internet Watch™
Internet Customer Relations Monitoring
& Brand Management
Years ago, prior to the Internet Age, word-of-mouth marketing physically traveled from one person's mouth to another person's ear. All that has changed. Nowadays, people get their points across to many at one time, via blogs, message boards, social networking pages, or product review sites. Companies have no choice but to pay attention to individuals.
The immediacy of the internet facilitates these newly authoritative and empowered consumers and their ever-increasing expectations. And these expectations like it or not, dictate today's marketplace dynamics. There exists a critical importance of "selling/servicing the way the customer wants to buy." For those who don't give the buyer what he or she wants, the consequences may be painful, embarrassing, expensive and long-lasting. A customer can share their experience, positive or negative, true or false, with millions of potential consumers.
If yesterday's consumer asked a friend to recommend a plumber or checked Consumers Reports before buying a dishwasher, today's consumer will read multiple reviews online - not only of the product, but of the different retailers delivering the product-in order to ensure they receive the best product and the best service at the lowest price. In checking to see what others have said about your business, today's consumer may hear both positive and negative comments - and will base their decisions to buy or not to buy accordingly.
Thankfully, companies have come a long way in the importance they place on monitoring, analyzing, and reacting to feedback. Our flexible and customizable Internet Customer Relations Monitoring and Brand Management service is designed to help our clients achieve what they want - a better relationship with their customers.
We Monitor Your Reputation to Protect Your Brand
Much like credit report monitoring, we use a proprietary mix of technologies and services to watch what customers have to say, both positive and negative. We deliver the information about your business in an internet online review/chat/advice format.
We start by providing your company with a comprehensive research report by finding the top sites which monitor for your particular product or service. We search by company name, and also by strategic keywords that can be used to find your company.
Then, we monitor the list daily; tracking 13 different venues using 28 procedures:
- Search Engines
- Photo Sharing Sites
- Review Sites
- Social Network Sites
- Directories
- Forum Sites
- Social News Sites
- Message Board
- Bookmarking Sites
- Selected Local and Niche Sites
- Blogs, message boards
- Social networking pages
- Product review sites
Example Reports
Our Reports give you insight on how customers react to your Company's products and/or services.
Daily Monitoring
If a negative review is found, we send a Customer Alert™ to your business immediately. We will provide you with the location info you need to solve the issue yourself. Of if you prefer, our helpful, friendly customer-relations specialists will contact the customer on your behalf. We can design an "internet customer relationship" around your need and budget.
Monthly Report
At the end of each month, your business receives an email report with all the positive customer reviews, as well as source and consumer contact info (if possible) along with tips to turn these customers into raving fans.
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ReviewSiteX.com
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ReviewSiteY.com
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ReviewSiteZ.com




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Major City Newspaper: Style Section